Our Story

Saai started the way most great ideas do — a “we should do this” moment between Sorour and Taher.We’d been dreaming of launching a brand since high school. But nothing felt right until we found a purpose that mattered.We didn’t just want to create cool clothes. We wanted to build something real. A brand that drives people forward and helps them stay locked into what matters.That’s how Saai was born.The name means to strive. And that’s exactly what we’re here for, to support those who keep pushing, even when no one’s watching.Whether you’re chasing a goal, showing up for yourself, or just trying to figure things out, Saai’s for you.We’re not here for hype. We’re here for discipline, mindset, and commitment.And you’re not alone. Saai is a community. A crew. A movement.So wear it proud. And move with purpose.